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OSTD 3005: Organizational Foundations

Suggested sources and strategies for researching a Fortune 500 company.

Optional video: Getting started & getting help

In this optional video, I will:

  • discuss the layout of this course guide
  • identify the best business databases to start your search in for various kinds of information
  • show you a sample citation
  • clarify whether database sources count as "websites"
  • identify ways you can reach out if you have questions or need additional assistance

Business Insights: Essentials

Business Insights: Essentials is a great source for company histories, market share, rankings, SWOT reports and more. This database will be a good place to start for most research projects in OSTD300.

Please view in "full-screen" mode for best results.

IBISWorld

IBISWorld is a great source for information about an industry. It includes recent history, future projections, operating conditions (which can give you clues about important inputs & throughputs) and major competitors.

Please view in "full-screen" mode for best results.

ABI/Inform

ABI/Inform is a powerful search tool that will help you find articles from newspapers, magazines, trade journals and scholarly journals related to business.

Please view in "full-screen" mode for best results.

Optional video: MERGENT Online

MERGENT Online is a strong source for financial information about a company. Some information about executives, company history and business segments is also available.

Please view in "full-screen" mode for best results.