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Sports Business Management

Market Research

Find market research on various sports as well as sporting goods. Industry associations are often excellent sources of market research too; depending on the sport you're focusing on, you may have luck with a Google search.

IBISWorldAcademic
This industry analysis resource provides instant access to industry and company research reports for more than 700 United States industries along with Industry Risk Rating Reports, and hundreds of Economic & Demographic Profiles.
Mintel
Offers reports focused on the US and European marketplace. Each market research report provides analysis of the competitive landscape, market-share analysis and consumer profiles.

MRI Simmons Catalyst This link opens in a new window
Consists of marketing data, collected from more than 22,000 households, which is projected to the general population. This resource allows 10 concurrent users. Formerly MRI Insights and University Internet Reporter.

Sports Marketing 2023 by Richard K. Miller

RKMA Market Research Handbook Series This link opens in a new window
These business reference handbooks focused on marketing and the consumer marketplace. Each handbook includes market assessments and forecasts, sector trends, profiles of market leaders, and statistics. In addition to in-depth analyses, the handbooks include links to hundreds of websites for additional information.