Has your company been mentioned in the business press (newspapers, magazines, trade journals, etc)? If so, why? Not everything a company does will be of interest to journalists and reporters, but if your company is receiving press attention for innovative leadership, creative advertising, record-breaking sales, etc., you will want to know about it! Likewise, if there are pending issues of litigation or industry regulation that could have an impact on your company's operations, you may also find a discussion in the business press.
As a reminder, if you need help finding sources, please ask a librarian.
Sample search keywords:
"Starbucks" AND "leadership"
"Apple" AND "marketing" OR "advertising"
"Google" AND "innovation" OR "intellectual property"
"Ford" AND "sales" OR "revenues"