Is this useful to your project?
The first criteria that you'll likely use to evaluate a potential source is it's usefulness to your research project. Usefulness, or relevance, means evaluating the materials to determine:
You, as a researcher, are responsible for evaluating every resource used to support your research topic - both for its credibility and reliability. In other words, your task as an academic is to exercise quality control over the resources you use.
Reliability & credibility can be examined using 4 key criteria: authority, objectivity, timeliness, and audience.
Authority
The author’s level of expertise on the topic he or she is writing about could take the form of an advanced degree and/or extensive experience in the field. A credible source often provides information about the author’s credentials.
Objectivity
Another important component of a source’s credibility is its point of view, in particular its potential bias. Bias is an inaccurate or unfair presentation of information. In some cases, bias is intentional. A group with its own agenda may sponsor research or information, and this sponsorship may influence the results. Bias can also be unintentional. A writer’s perspective may prevent him or her from being able to see all sides of an issue. Sometimes you need unbiased facts to support your point. But other times you might want people’s opinions, and that’s OK as long as you acknowledge the source’s perspective in your work. While bias can be difficult to detect, be aware that it can exist in any kind of source, including things you find through the library.
Timeliness
Consider when your source was published or last updated. Even something that was once high-quality can now be out-of-date and unsuitable for some purposes. If you need current statistics on the average cost of college in the United States, for example, a source published in the 1990s would be out of date. However, if you were looking at first-hand accounts of the American Civil War, a book published in the 1980s may be perfectly relevant.
Consider also that biases change over time and certain viewpoints were taken as fact not that long ago, which may now be considered egregiously biased opinions.
Audience
Many of your classes will require you to use only 'scholarly' sources, or a minimum number of these sources. This refers to the intended audience of the source: scholarly sources are intended for a scholarly or academic audience, whereas popular sources are intended for the general public. Different audiences have different demands when it comes to things like the amount of detail relayed in the article, the credibility & reliability of the sources used (if any) to support the author's message, transparency about potential biases, engagement with other ideas or opinions in that field, and more.
In the academic publishing world, books and articles go through a rigorous editorial process in which an editor or group of scholars in that field evaluate the work’s quality. When it comes to journal articles, this process is called peer review. Peer-reviewed articles are considered high quality, because the review process helps to filter out sources that are written by unqualified or biased authors. By seeking out and using scholarly works, you're filtering sources to only include ones that have been deemed authoritative, reasonably objective, and well-researched.
As we discussed in the 'audience' section above, not all publications are the same. Scholarly publications are intended for a scholarly or academic audience, popular sources are intended for the general public, and, in-between the two, trade publications are intended for people who work in a certain industry so that they can keep up on the latest news, products, and services to help them do their jobs better. Since the information demands of each audience is different, each type of publication has different criterion for publication.
|
Criteria
|
Popular Media |
Trade Publications |
Scholarly Journals |
|---|---|---|---|
|
Who writes the articles? |
Journalists and freelancers |
People who work/study in the industry |
Scholars or people who have significant experience and expertise |
|
Who is the intended audience? |
General public |
Members of a trade or profession |
Researchers and experts |
|
Are sources cited in a bibliography? |
Almost never |
Sometimes |
Always |
|
What is the publication’s purpose? |
To entertain and keep people relatively informed |
To publicize current topics and professional issues in the field |
To disseminate research findings or provide second-hand analysis of a study |
|
What is the content? |
General interest stories and news |
Trends, standards, and new technologies in the field |
Research reports |
|
What kind of language is used? |
Easy to understand |
Jargon used in a certain industry |
Jargon that assumes expertise in the field |
|
Who is the publisher? |
Commercial organizations |
Associations |
Associations or universities |
|
Is the source of the information reliable? |
Not necessarily. Even with more reliable popular publications, publishing deadlines mean a thorough review is difficult to conduct. Advertisers and their interests may also factor into which stories are told and how they are told. Many publications are less concerned with reliability and information is catered to meet the expectations of their intended audience (ex: a conspiracy blog will write posts in support of conspiracy theories). |
Usually – articles often undergo reviews by an editor, but sometimes publications are biased to support the industry |
Yes – the articles undergo peer reviews by other scholars and experts |
