Research Guides: Marketing: Demographics/Consumer Information

Demographic and Consumer Information

PolicyMap This link opens in a new window
PolicyMap is a multi-disciplinary interactive online mapping and visualization tool that provides access to data, including, demographic, spending, housing, quality of life, economy, health....more.
Statista This link opens in a new window
Statista is a statistics portal that integrates data on media, business, politics, education, technology and a wide variety of other areas of interest or markets on over 80,000 topics from 18,000 sources...more.

Consumer Expenditure Survey
The Bureau of Labor Statistics collects information from American consumers (families and single consumers) on their buying habits (expenditures), income, and characteristics. The strength of the survey is that it allows data users to relate the expenditures and income of consumers to the characteristics of those consumers.
Census Data from the Census Bureau
Demographic, economic and geographic data available from the U.S. Census Bureau. Users can create maps, tables, and other reports using data from the Population Census, Economic Census, Community Survey and Population Estimates Program.
Statistical Abstract of the United States
Provides an overview of statistics collected by the federal government and public and private organizations on social and economic conditions in the United States. Supplies tables of demographic data, industry statistics (divided into sections including agriculture, finance, technology, transportation, and services), labor statistics, and a summary of the latest economic census.

Mintel Reports Database This link opens in a new window
Mintel reports provide market research on consumer products, services, and lifestyles to identify economic drivers, leading companies, market share, market size, trends, segmentation, and analysis of consumer attitudes and purchasing habits....more.
Passport: Global Market Information Database This link opens in a new window
Select 'Countries & Consumers' for demographic data by country. Also, the "Consumer Lifestyles" reports have detailed demographic information for many countries.
Conference Board This link opens in a new window
Contains the latest research in business management and US and global economics. Proprietary, nonbiased full text reports include studies of Fortune 500 companies on business trends, leadership decisions, performance excellence, corporate governance, HR, productivity, CRM and more. Economics material includes topline US and global economic indicators and analysis and forecasts of US and international economic conditions by their chief economist...more.
MRI Simmons Catalyst This link opens in a new window
Consists of marketing data, collected from more than 22,000 households, which is projected to the general population. This resource allows 10 concurrent users. Formerly MRI Insights and University Internet Reporter.