Bearden, W. O., Netemeyer, R. G., & Haws, K. L. (2011). Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research (3rd ed.). Thousand Oaks, CA: Sage.
[Key: D, F, P, R, T, V]
HF 5415.3 .B323 2011
Note 1: The 1st edition (1993) is shelved at HF 5415.3 .B323 1993; the 2nd edition (1999) is shelved at HF 5415.3 .B323 1999.
Note 2: TMSS -- for all three editions.
Bruner, G. C., & Hensel, P. J. (1992). Marketing scales handbook: A compilation of multi-measures (Vols. 1-3). Chicago: American Marketing Association.
[Key: D, R, T, V]
HF 5415.3 .B785 1992 [Library use only]
Note 2: TMSS -- for Volumes 1-3..
Price, J. L. (1997). Handbook of organizational measurement. Bradford, England; Birmingham, AL: MCB Publications.
[Key: D, F, P, R, S, T, V]
HM 131 .P728 1997 [Library use only]
Note 1: Published as International Journal of Manpower, 18(4-6), 305-558. TMSS
Note 2: The 1986 edition is shelved at HM 131 .P728 1986. TMSS
