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Find market research on various sports as well as sporting goods. Industry associations are often excellent sources of market research too; depending on the sport you're focusing on, you may have luck with a Google search.
This industry analysis resource provides instant access to industry and company research reports for more than 700 United States industries along with Industry Risk Rating Reports, and hundreds of Economic & Demographic Profiles.
Offers reports focused on the US and European marketplace. Each market research report provides analysis of the competitive landscape, market-share analysis and consumer profiles.
These business reference handbooks focused on marketing and the consumer marketplace. Each handbook includes market assessments and forecasts, sector trends, profiles of market leaders, and statistics. In addition to in-depth analyses, the handbooks include links to hundreds of websites for additional information.