Consider the existing industry and its major corporate players. Several sources are available to find industry profiles. It may also be helpful to learn about existing companies marketing similar products.
Market research reports typically analyze and interpret data about products or services and their current and potential customers and may make forecasts about the future outlook. Market research reports may be produced by professional analysts, government agencies or trade/professional associations.
Demographic data can help identify potential target markets of customers based on their preferences, income and spending habits. The Bureau of Labor Statistics publishes a Consumer Expenditure Survey of US consumer spending habits.