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OSTD 3005: Organizational Foundations

Suggested sources and strategies for researching a Fortune 500 company.

Company Profiles and Histories

Each of the following resources can be used to find company profiles.  Company profiles may include such information as a business description, corporate history, executive leadership, financial performance, market share, and more.

First try:

If you need more, try:

Business Press

Has your company been mentioned in the business press (newspapers, magazines, trade journals, etc)? If so, why? Not everything a company does will be of interest to journalists and reporters, but if your company is receiving press attention for innovative leadership, creative advertising, record-breaking sales, etc., you will want to know about it! Likewise, if there are pending issues of litigation or industry regulation that could have an impact on your company's operations, you may also find a discussion in the business press.

As a reminder, if you need help finding sources, please ask a librarian.

Sample search keywords:

"Starbucks" AND "leadership"
"Apple" AND "marketing" OR "advertising"
"Google" AND "innovation" OR "intellectual property"
"Ford" AND "sales" OR "revenues"