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Marketing: Brands

Brand Information

Library Catalog

Pius Library owns many books on the subject of successful branding techniques.  Use the Library Catalog to perform a keyword search for "branding."  For case studies, consider searching by name; for example, "Starbucks."

If you prefer to simply browse the shelves, many (though not all) of the circulating books on branding are located on the 2nd floor of Pius Library, with call numbers beginning HD69.B7.