Research Guides: Communication: Market Research

Market Research and Forecasts

RKMA Market Research Handbook Series This link opens in a new window
These business reference handbooks focused on marketing and the consumer marketplace. Each handbook includes market assessments and forecasts, sector trends, profiles of market leaders, and statistics. In addition to in-depth analyses, the handbooks include links to hundreds of websites for additional information.
IBISWorld This link opens in a new window
Provides industry analysis with access to industry and company research reports for more than 700 United States industries. Includes Industry Risk Rating Reports and Economic & Demographic Profiles.
Mintel Reports This link opens in a new window
Search market research reports covering the US and European marketplace.
BizMiner This link opens in a new window
Bizminer offers industry financial analysis benchmarks for over 5,000 lines of business and industry market trends on thousands more.

Census Data from the Census Bureau
The Census Bureau is the leading source of quality data about the nation's people and economy.

MRI Simmons Catalyst This link opens in a new window
Consists of marketing data, collected from more than 22,000 households, which is projected to the general population.
ProQuest Statistical Abstract of the United States This link opens in a new window
2013-present. When looking for statistics, this is the place to begin. Brief statistics are included on almost every topic with a U.S. focus, along with some international statistics. Tables provide original source.