Research Guides: Entrepreneurship: Demographics/Consumer Info

Demographic and Consumer Information

PolicyMap
Multi-disciplinary interactive online mapping and visualization tool that provides access to data, including, demographic, spending, housing, quality of life, economy, health, and more.
Statista
A statistics portal that integrates data on media, business, politics, education, technology and a wide variety of other areas of interest or markets on over 80,000 topics from 18,000 sources.

Consumer Expenditure Survey
The Bureau of Labor Statistics collects information from American consumers (families and single consumers) on their buying habits (expenditures), income, and characteristics. The strength of the survey is that it allows data users to relate the expenditures and income of consumers to the characteristics of those consumers.
Census Data from the Census Bureau
Demographic, economic and geographic data available from the U.S. Census Bureau. Users can create maps, tables, and other reports using data from the Population Census, Economic Census, Community Survey and Population Estimates Program.
Statistical Abstract of the United States
Provides an overview of statistics collected by the federal government and public and private organizations on social and economic conditions in the United States. Supplies tables of demographic data, industry statistics (divided into sections including agriculture, finance, technology, transportation, and services), labor statistics, and a summary of the latest economic census.

Mintel Reports
Search market research reports covering the US and European marketplace.
Passport: Global Market Information Database
Select 'Countries & Consumers' for demographic data by country. Also, the "Consumer Lifestyles" reports have detailed demographic information for many countries.
Conference Board
Contains the latest research in business management and US and global economics.
MRI Simmons Catalyst
Consists of marketing data, collected from more than 22,000 households, which is projected to the general population. 10 simultaneous users.
Social Explorer
1790-present. Provides easy mapping and report creation functions for U.S. Census data on population and housing, as well as statistics on religion, crime, health; census data from Canada and the UK; and European Union statistics.