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Entrepreneurship

General Steps to Research in Entrepreneurship

Find Current News and Articles

Articles in the business press are likely to give you insights into financial issues, trends, major players and factors such as legislation or regulation that may affect small business management. Library databases can be used to find articles from newspapers, magazines and scholarly journals that cover business and management topics.

Visit Entrepreneurship Websites 

Websites that specialize in the study and promotion of entrepreneurship, such as Entrepreneurship.org, can be excellent sources of data and news, as well as a means to network with fellow entrepreneurs, although of course you must consider the possibility of bias in the way information is presented.

Survey the Competitive Landscape

Some competitive intelligence may be called for!  Do some research on the industry you're interested in, as well as companies that may be potential competitors (or suppliers/distributors, etc).

Identify Your Target Market

You'll need to do some market research to gauge expected demand for your proposed product or service. SLU Libraries provide access to several premium subscription sources for market research reports. Consumer demographics may also be useful.

Consider Multi-disciplinary Resources

Entrepreneurship is an extremely broad and multi-disciplinary subject by its very nature. Depending on your specific research project, it may be appropriate to consult resources beyond those that are primarily business-focused, including psychology and communication resources. Please consult Judy Geczi, business librarian, for research assistance.

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