Company research is complicated and only a sample of resources and research techniques are highlighted here. For additional tips, see the more detailed guide linked below.
While a company's own website will often include information about its history, you must evaluate whether the information is objective or biased. Consider using these additional sources for historical background on a company.
Each of the following subscription (SLU-only) resources can be used to find company profiles and/or financial information. Company profiles may include such information as corporate history, executive leadership, financial performance, market share, and more.
One way to assess a particular company's financial health is to compare its financial statement and ratios to an aggregate norm for the industry in which it operates.